Monday, February 27, 2006

Get Your MoCo On

Another godawful term has popped up from nowhere to near-ubiquity in the wireless biz - "MoCo", short for "Mobile Content." It's not like the industry needed another acronym or abbreviated name; Newton's Telecom Dictionary is already on its 21st edition, and must weigh over 2 pounds.

Hopefully "MoCo" will die from overuse. I've already seen several references to "MoCo content" - a sure sign that the term's jaunty friendliness is getting ahead of its meaning.

No comments: